On Monday my group was meant to do our oral 4th but instead we ending up going 2nd. I personally thought we did a really good job but there were moments when one of us would forget what we were going to say. Everything went pretty smooth and we weren't really stressed. So, in other words, I am very happy with the oral present my job did!
Overall, I believe this assignment was a big success! We each had put in an equal amount of work! This is what we did for our Target Market and the 4 p's.
Pricing:
The pricing for our NPI, Animal Welfare League Queensland, is aiming to ensure that AWL will provide the value of the customer’s money. In order to unsure that, advertisements are used such as radio ads during the 90.9 sea fm community switch, WOMF which is a non-profit website that gives comments on the services of shops and a website that will help to unsure that the customers will get the right choice of product that are available, before the purchase of the product. The actual price that was come up with is based on the amount of ads that is going to be aired on the radio station. However depending on when we (AWL) want the ad to be aired, when the radio station airs the ad and the amount of times the ad is to be aired each week, per day, the price will then vary. This is because the cost of a 2 minutes ad on fm 88, (which is a tourist radio station), is played a 20 times and is repeated 10 times in Specified Time slot of 6 am to 6 pm at A$100.00 = A$ 1,000.00 plus GST. However if we use the 90.9 Sea fm Switch board which is non-profit ad, and is an ad which is aired in-between the weather and the traffic report. There are still people listening to ad the but there is no cost involved as to air it, however a form must first be summated and approved by the radio station. Another way to advertise AWL Queensland website and quiz is by using a website called WOMF, which is also a non-profit site; therefore there are no costs involved with this advertising. By using WOMF, this can improve the way people see the AWL in Queensland and would therefore attract more customers to buying a pet from AWL then a regular pet shop.
Place:
To help the AWL Queensland shops to be more noticeable the placing of our ads can be on the Switchboard on Sea Fm 90.9 and the WOMF site. This is because they not only don’t cost but they help get the message out about the AWL. By placing a report on the Switchboard this will help place in to families minds about the AWL as the traffic reports and weather reports are usually in the mornings which are the time where children and families are driving about in their cars or tunning in. Also by placing a comment on the WOMF this will help show people that look through this site, which the services that AWL Queensland provides are beneficial to the customers. This then will help encourage more people to shop at AWL Queensland and provide homes to the cats and dogs that shelter there.
Target Market:
Our marketing strategy is to the ‘Families and Children’ group as our target audience. This is because by aiming at family and children this will help provide some beneficial things to the people that will buy the pets from AWL. Some beneficial things may include, bonding of family and children, teaching children responsibilities, help cure the loneliness of the people, and to help provide the ways to a healthier life/lifestyle. By targeting this group of people we want to find a home where unconditional love may be shared. This will then help support the animals that have been sheltered in the AWL shelters may be able to feel the sense of love. We choose children and family because it can consist of a couple, single parent, grandparent or the typical family two parents and two kid the combination to make a family are endless. Also by aiming at families and children they will mostly be middle income people, therefore they will be able to pay the money needed in supporting the pet and there owners. By aiming at this group of people the life styles which may include: going to the beach, parks for picnic, fitness such as walking, riding, family trips on the road and many more, can not only help benefit the pet but also the family members in an enjoyable lifestyle.
Promotion: The promotion for our product and charity will be radio advertisement. The purpose of the radio advertisement is to raise awareness and get people to take action. We feel that taking this action and paying for an advertisement will get the idea out about he product and once the idea is out we are going to use free forums.
Free forums is were someone can voice their opinion at no cost. We are going to use WOMF a website were people can voice there opinion about products, services or business. WOMF stands for word of mouth forum; this is explaining that our product will be promoted through word of mouth. We will also be using the community switchboards on radio; this is advertising on the radio for free. A positive point to using the switchboard is that is free however a negative is we cannot choose when the radio is advertisement on air. Finally we will try to get a positive story on today tonight or morning shows. This will get awareness on TV to great a large amount of awareness as these are very popular shows. We are going to try and use as many free forums as possible to create awareness and people to take action.
The radio advertisement will be on the morning radio and afternoon when families are listening. We feel that the advertisement will strike peoples awareness and children will here and feel it sounds like a fun idea and try it out on the computer.
In conclusion we feel this will be a good idea to raise awareness and action will be taken.
Product: A product is a good service or idea that is planned, produced and usually offered to the public in some way. The NPI that we are doing is the Animal Welfare League. Based on what the Animal Welfare League do, which is care and look after homeless animals, we decided that the best way to tell people about the Animal Welfare would be by doing an online quiz, to match people up with their ideal pet, posting a page on WOMF and a radio advertisement. We decided that by doing an online quiz, people would be able to find the animal that best suited them and their life style. Once people find which pet in the AWL best suites them, they can make the decision whether or not they will purchase and look after that certain pet.
The main reason we are doing a radio advertisement is to get the word around. We hope that once people hear the ad, they will tell their friends, and their friends will tell other people. By doing this more people will find out about the AWL.
Our last product is posting a page on WOMF. We believe that since in today’s modern era, more people use the internet more then anything else. By adding a page about the AWL we hope people will discover and learn more about what the AWL do.
All of your products (expect the radio advertisement) will have the colour purple in it. This is because this is the main colour that is always used in any of the AWL products. The major message in each of our ads is to make people more aware of what the AWL do. We hope that by doing these three advertisements, it will make people more aware of who the AWL are and what they do.
I am very happy with the way this assignment has turned out. Hopefully my group will get a good mark ^^
Tuesday, June 2, 2009
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