Brainstorming Ideas (With Ms King)

Brainstorming Ideas:
- Target – Animal Welfare League
Raise awareness
A pet is for life, not temporary
Selling a product

- Target Audience
Families
Bonding experience
New families (animals instead of children)
Health/pet therapy
Something to care fore and keep them company
Children
Can be annoying therefore convincing
As a cure for loneliness
Combats obesity
Families and Children
Bonding (family and children)
Teach children responsibility
Cure for loneliness
Guaranteed healthy

- Characteristics
Whist is a family?
A place where unconditional love is shared
Income
Middle income
Lifestyle
Beach
Parks for picnics
Fitness (family) walking, riding
Family trips (road)
Symbolism: Australia and mateship

- Product
Website: RSVP, a type of site that matches humans with animals
Radio Campaign: Joins with website

- Message
Pets are good
Raise awareness of buying from AWL